The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything by Fred D. Crawford
The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
—
Fred D. Crawford
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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

Fred D. Crawford with Ryan Mathews

272 pages • first pub 2001 (editions)

nonfiction business economics history informative medium-paced
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Ex-cel-lence (n.) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in which the predictable outcome is that the company ends up world-class at nothing--not well-differentiated a...

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