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![What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales by Ram Charan](https://assets.thestorygraph.com/assets/placeholder-cover-a3ae92250eb3301e32dc3eabf8d50576c2f047dda89f6ee7cfa9a859cb1fd746.jpg)
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Ram Charan
178 pages • first pub 2007 (editions)
ISBN/UID: 9781591841654
Format: Hardcover
Language: English
Publisher: Portfolio
Publication date: Not specified
Description
From the bestselling author of "What the CEO Wants You to Know"?how to rethink sales from the outside in ?We have to face the truth: "the process of selling is broken." Customers have more choices and are under intense pressure. Yet few companies...
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![What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales by Ram Charan](https://assets.thestorygraph.com/assets/placeholder-cover-a3ae92250eb3301e32dc3eabf8d50576c2f047dda89f6ee7cfa9a859cb1fd746.jpg)
—
Ram Charan
178 pages • first pub 2007 (editions)
ISBN/UID: 9781591841654
Format: Hardcover
Language: English
Publisher: Portfolio
Publication date: Not specified
Description
From the bestselling author of "What the CEO Wants You to Know"?how to rethink sales from the outside in ?We have to face the truth: "the process of selling is broken." Customers have more choices and are under intense pressure. Yet few companies...