Tell the Truth: Honesty Is Your Most Powerful Marketing Tool by Sue Unerman, Jonathan Salem Baskin

Tell the Truth: Honesty Is Your Most Powerful Marketing Tool

Sue Unerman, Jonathan Salem Baskin

256 pages missing pub info (editions)

nonfiction business informative medium-paced
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Truth is a powerful marketing tool--and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brand...

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