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276 pages • missing pub info (editions)
ISBN/UID: 9780470030752
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 01 May 2007
Description
Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-par...
Community Reviews
Content Warnings
276 pages • missing pub info (editions)
ISBN/UID: 9780470030752
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 01 May 2007
Description
Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-par...
Community Reviews
Content Warnings