Niche Envy: Marketing Discrimination in the Digital Age by Joseph Turow

Niche Envy: Marketing Discrimination in the Digital Age

Joseph Turow

225 pages • first pub 2006 (editions)

nonfiction informative medium-paced
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The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.We have all been to Web sites that welcome us by name, offering us discounts, deals, or...

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