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736 pages • missing pub info (view editions)
ISBN/UID: 1292220171
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework. For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connect...
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736 pages • missing pub info (view editions)
ISBN/UID: 1292220171
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework. For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connect...
Community Reviews
Content Warnings