Herd: How to Change Mass Behaviour by Harnessing Our True Nature by Mark Earls

Herd: How to Change Mass Behaviour by Harnessing Our True Nature

Mark Earls

399 pages first pub 2007 (editions)

nonfiction business psychology sociology challenging informative slow-paced
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"...fascinating. Like Malcolm Gladwell on speed." --THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". --Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will ...

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