Simple Heuristics That Make Us Smart by Peter M. Todd, Gerd Gigerenzer, ABC Research Group

Simple Heuristics That Make Us Smart

Peter M. Todd, Gerd Gigerenzer, ABC Research Group

432 pages first pub 1999 (editions)

nonfiction business psychology science informative reflective slow-paced
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Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as...

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