Managing Media Companies: Harnessing Creative Value by Jacques Bughin, Annet Aris

Managing Media Companies: Harnessing Creative Value

Jacques Bughin, Annet Aris

400 pages missing pub info (editions)

nonfiction business economics
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Description

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused ...

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