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The New Marketing Paradigm: Integrated Marketing Communications
—
Don E. Schultz, Robert F. Lauterborn, Stanley I. Tannenbaum
—
Don E. Schultz, Robert F. Lauterborn, Stanley I. Tannenbaum
missing page info • first pub 1996 (view editions)
ISBN/UID: 9780844234526
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
medium-paced
Description
Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.
Community Reviews
Content Warnings
The New Marketing Paradigm: Integrated Marketing Communications
—
Don E. Schultz, Robert F. Lauterborn, Stanley I. Tannenbaum
—
Don E. Schultz, Robert F. Lauterborn, Stanley I. Tannenbaum
missing page info • first pub 1996 (view editions)
ISBN/UID: 9780844234526
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
medium-paced
Description
Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.
Community Reviews
Content Warnings