Marketing: An Introduction by Nichola Phillips, David Pickton, Rosalind Masterson

Marketing: An Introduction

Nichola Phillips, David Pickton, Rosalind Masterson

552 pages missing pub info (editions)

nonfiction business economics informative lighthearted medium-paced
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Description

This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage relating theory to practice. Recognizing the importan...

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