Key Account Management and Planning: The Comprehensive Handbook for Managing Your Compa by Noel Capon

Key Account Management and Planning: The Comprehensive Handbook for Managing Your Compa

Noel Capon

480 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or strategic accounts have now become a company's most important...

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