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280 pages • missing pub info (view editions)
ISBN/UID: 9780070033528
Format: Hardcover
Language: English
Publisher: McGraw-Hill Companies
Edition Pub Date: Not specified
Description
Contending that creativity is a basic skill rather than a unique talent, an accomplished adman shows how to recognize, analyze, and solve advertising problems through the application of specific learned techniques
Community Reviews
Content Warnings
280 pages • missing pub info (view editions)
ISBN/UID: 9780070033528
Format: Hardcover
Language: English
Publisher: McGraw-Hill Companies
Edition Pub Date: Not specified
Description
Contending that creativity is a basic skill rather than a unique talent, an accomplished adman shows how to recognize, analyze, and solve advertising problems through the application of specific learned techniques
Community Reviews
Content Warnings