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284 pages • missing pub info (view editions)
ISBN/UID: 9781118466933
Format: Paperback
Language: English
Publisher: John Wiley & Sons
Edition Pub Date: 04 February 2013
Description
The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, a...
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284 pages • missing pub info (view editions)
ISBN/UID: 9781118466933
Format: Paperback
Language: English
Publisher: John Wiley & Sons
Edition Pub Date: 04 February 2013
Description
The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, a...
Community Reviews
Content Warnings