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176 pages • first pub 2003 (editions)
ISBN/UID: 9780415279987
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote brands such as Coca-Cola, McDonalds, Absolut Vodka...
Community Reviews
Content Warnings
176 pages • first pub 2003 (editions)
ISBN/UID: 9780415279987
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote brands such as Coca-Cola, McDonalds, Absolut Vodka...
Community Reviews
Content Warnings