Emotion by Design: Creative Leadership Lessons from a Life at Nike by Greg Hoffman

Emotion by Design: Creative Leadership Lessons from a Life at Nike

Greg Hoffman

304 pages first pub 2022 (editions)

nonfiction business self help informative lighthearted reflective medium-paced
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Nike's former Chief Marketing Officer reveals how to unlock the creativity of any teamCreativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the...

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