Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World by Frederick Allen

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

Frederick Allen

510 pages first pub 2015 (editions)

nonfiction business history informative slow-paced
Powered by AI (Beta)
Loading...

Description

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the paten...

Read more

Community Reviews Summary of 4 ratings

Average rating

3.0

Content Warnings

This book doesn't have any content warnings yet!

If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.