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![Copy Logic! The New Science of Producing Breakthrough Copy by Michael Masterson, Michael Masterson](https://assets.thestorygraph.com/assets/placeholder-cover-2a45d917f8f8061888e77f7aae688f59aacb0ece1262c264eaa3ca9f1dfd07e8.jpg)
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Michael Masterson, Michael Masterson
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ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
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Description
Back in the "old days" of direct marketing, producing copy was a long, painstaking ordeal. What's more, training a copywriter to write good copy was just as slow... often taking two to four years and generating lots of hurt feelings.Copy Logic! Th...
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![Copy Logic! The New Science of Producing Breakthrough Copy by Michael Masterson, Michael Masterson](https://assets.thestorygraph.com/assets/placeholder-cover-2a45d917f8f8061888e77f7aae688f59aacb0ece1262c264eaa3ca9f1dfd07e8.jpg)
—
Michael Masterson, Michael Masterson
missing page info
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Back in the "old days" of direct marketing, producing copy was a long, painstaking ordeal. What's more, training a copywriter to write good copy was just as slow... often taking two to four years and generating lots of hurt feelings.Copy Logic! Th...