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100 pages • missing pub info (editions)
ISBN/UID: 9786138918516
Format: Paperback
Language: English
Publisher: Scholars' Press
Publication date: 25 November 2019
Description
Brand extensions refer to use an established brand name in new product or product categories and are extensively applied as a marketing strategy. Brand extension success factors vary according to cultures. Consumers' attitude towards extensions is...
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100 pages • missing pub info (editions)
ISBN/UID: 9786138918516
Format: Paperback
Language: English
Publisher: Scholars' Press
Publication date: 25 November 2019
Description
Brand extensions refer to use an established brand name in new product or product categories and are extensively applied as a marketing strategy. Brand extension success factors vary according to cultures. Consumers' attitude towards extensions is...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.