Leading Digital: Turning Technology into Business Transformation by Andrew McAfee, Didier Bonnet, George Westerman

Leading Digital: Turning Technology into Business Transformation

Andrew McAfee, Didier Bonnet, George Westerman

256 pages first pub 2014 (editions)

nonfiction business technology informative slow-paced
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Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud comput...

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