Satisfaction Guaranteed: The Making of the American Mass Market by Susan Strasser
Satisfaction Guaranteed: The Making of the American Mass Market

Susan Strasser

Satisfaction Guaranteed: The Making of the American Mass Market

Susan Strasser

339 pages first pub 1989 (editions)

nonfiction business history informative medium-paced
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Description

With colorful prose and provocative stories, Satisfaction Guaranteed uncovers the roots of America's consumer society, obsession with shopping, and devotion to brands. This sweeping history provides the reader with a better understanding of how cl...

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