The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling by Annette Simmons

The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling

Annette Simmons

320 pages • first pub 2000 (editions)

nonfiction business informative inspiring reflective slow-paced
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Description

The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons’s success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, f...

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