Brands With a Conscience: How to Build a Successful and Responsible Brand by Sandra Horlings, Nicholas Ind

Brands With a Conscience: How to Build a Successful and Responsible Brand

Sandra Horlings, Nicholas Ind

240 pages • first pub 2016 (editions)

nonfiction business informative fast-paced
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Description

Editors Nicholas Ind and Sandra Horlings, along with chapter contributors provide a set of foundational attributes to help guide a strategy for responsible growth.  These attributes span the public persona of an organization, the actions to take w...

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