All Marketers Are Liars: The Power of of Telling Authentic Stories in a Low-trust World by Seth Godin, Seth Godin

All Marketers Are Liars: The Power of of Telling Authentic Stories in a Low-trust World

Seth Godin, Seth Godin

missing page info Add in missing page information first pub 2005 (editions)

informative lighthearted reflective slow-paced
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually th...

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