Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth by Rita Gunther McGrath, Ian C. MacMillan

Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

Rita Gunther McGrath, Ian C. MacMillan

264 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Robust methods to identify new growth opportunities YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth--or don't. While executives often talk about their great growth plan...

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