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720 pages • missing pub info (view editions)
ISBN/UID: 9781260151855
Format: Not specified
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: 22 February 2017
Description
Grewal/Levy's Marketing shows today's social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers. Underscoring that even the best products and serv...
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720 pages • missing pub info (view editions)
ISBN/UID: 9781260151855
Format: Not specified
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: 22 February 2017
Description
Grewal/Levy's Marketing shows today's social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers. Underscoring that even the best products and serv...