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Oliver Gassmann, Michaela Choudury, Karolin Frankenberger
424 pages • first pub 2013 (editions)
ISBN/UID: 9781292327129
Format: Paperback
Language: English
Publisher: FT Publishing International
Publication date: 01 January 2013
Description
Discover the idea of business model innovation, from structuring the process of innovation of a company's business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evi...
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—
Oliver Gassmann, Michaela Choudury, Karolin Frankenberger
424 pages • first pub 2013 (editions)
ISBN/UID: 9781292327129
Format: Paperback
Language: English
Publisher: FT Publishing International
Publication date: 01 January 2013
Description
Discover the idea of business model innovation, from structuring the process of innovation of a company's business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evi...