The Business Model Navigator: The Strategies Behind the Most Successful Companies by Michaela Choudury, Oliver Gassmann, Karolin Frankenberger
The Business Model Navigator: The Strategies Behind the Most Successful Companies

Michaela Choudury, Oliver Gassmann, Karolin Frankenberger

The Business Model Navigator: The Strategies Behind the Most Successful Companies

Michaela Choudury, Oliver Gassmann, Karolin Frankenberger

424 pages first pub 2013 (editions)

nonfiction business informative medium-paced
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Description

Discover the idea of business model innovation, from structuring the process of innovation of a company's business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evi...

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