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54 pages • first pub 2016 (editions)
ISBN/UID: 9781530311842
Format: Paperback
Language: English
Publisher: Self-Published
Publication date: 01 March 2016
Description
Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter's job is to sell. Period. The selling is accomplished by persuasion with the written word, much like ...
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Content Warnings
54 pages • first pub 2016 (editions)
ISBN/UID: 9781530311842
Format: Paperback
Language: English
Publisher: Self-Published
Publication date: 01 March 2016
Description
Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter's job is to sell. Period. The selling is accomplished by persuasion with the written word, much like ...
Community Reviews
Content Warnings