Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger

Contagious: How to Build Word of Mouth in the Digital Age

Jonah Berger

244 pages first pub 2013 (editions)

nonfiction business psychology science funny informative medium-paced
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Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product ...

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