Media Effects: Advances in Theory and Research by Jennings Bryant
Media Effects: Advances in Theory and Research

Jennings Bryant

Media Effects: Advances in Theory and Research

Jennings Bryant with Mary Beth Oliver

640 pages first pub 1994 (editions)

nonfiction challenging informative reflective medium-paced
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Description

This book, built on the foundation of the earlier volume Perspectives on Media Effects, serves not only as a reference volume for scholars interested in the topic, but also receives widespread use as a textbook for classes in media effects. Media ...

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