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411 pages • missing pub info (editions)
ISBN/UID: 9780674026803
Format: Hardcover
Language: English
Publisher: Harvard University Press
Publication date: Not specified
Description
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies ...
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411 pages • missing pub info (editions)
ISBN/UID: 9780674026803
Format: Hardcover
Language: English
Publisher: Harvard University Press
Publication date: Not specified
Description
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies ...
Community Reviews
Content Warnings