Creative Leaps: 10 Lessons In Effective Advertising Inspired At Saatchi & Saatchi by Michael Newman

Creative Leaps: 10 Lessons In Effective Advertising Inspired At Saatchi & Saatchi

Michael Newman

250 pages first pub 2003 (editions)

informative medium-paced
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Description

Saatchi & Saatchi is one of the best-known names in the advertising business. It's a cradle of creative ideas and a global industry leader. Filled with universal lessons for advertisers and unique methodologies, Creative Leaps explores the tr...

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