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Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz
267 pages • missing pub info (editions)
ISBN/UID: 9783030595302
Format: Hardcover
Language: English
Publisher: Springer
Publication date: 18 January 2021
Description
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It's not just technological advances t...
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—
Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz
267 pages • missing pub info (editions)
ISBN/UID: 9783030595302
Format: Hardcover
Language: English
Publisher: Springer
Publication date: 18 January 2021
Description
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It's not just technological advances t...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.