Social Marketing for Public Health: Global Trends and Success Stories by Philip Kotler, Hong Cheng, Nancy Lee

Social Marketing for Public Health: Global Trends and Success Stories

Philip Kotler, Hong Cheng, Nancy Lee

422 pages missing pub info (editions)

nonfiction health medium-paced
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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measu...

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