Social Marketing for Public Health: Global Trends and Success Stories by Philip Kotler, Nancy Lee, Hong Cheng

Social Marketing for Public Health: Global Trends and Success Stories

Philip Kotler, Nancy Lee, Hong Cheng

422 pages missing pub info (view editions)

nonfiction health medium-paced
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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measu...

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