Jobs to Be Done: A Roadmap for Customer-Centered Innovation by David Farber, Stephen Wunker, Jessica Wattman

Jobs to Be Done: A Roadmap for Customer-Centered Innovation

David Farber, Stephen Wunker, Jessica Wattman

224 pages first pub 2016 (editions)

nonfiction business design informative medium-paced
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In a challenging economy filled with nimble competitors, no one can afford to stagnate. Yet innovation is notoriously difficult. Only one in 100 new products is successful enough to cover development costs, and even fewer impact a company's growth...

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