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256 pages • first pub 2007 (editions)
ISBN/UID: 9781591841746
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (?meatballs?) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budw...
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256 pages • first pub 2007 (editions)
ISBN/UID: 9781591841746
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (?meatballs?) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budw...
Community Reviews
Content Warnings