Political Marketing: Theory and Concepts by Robert P. Ormrod, Nicholas O'Shaughnessy, Stephan C. M. Henneberg
Political Marketing: Theory and Concepts

Robert P. Ormrod, Nicholas O'Shaughnessy, Stephan C. M. Henneberg

224 pages missing pub info (editions)

nonfiction business politics challenging informative medium-paced
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Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinni...

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