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![Political Marketing: Theory and Concepts by Robert P. Ormrod, Nicholas O'Shaughnessy, Stephan C. M. Henneberg](https://assets.thestorygraph.com/assets/placeholder-cover-2a45d917f8f8061888e77f7aae688f59aacb0ece1262c264eaa3ca9f1dfd07e8.jpg)
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Robert P. Ormrod, Nicholas O'Shaughnessy, Stephan C. M. Henneberg
224 pages • missing pub info (editions)
ISBN/UID: 9780857025807
Format: Hardcover
Language: English
Publisher: Sage Publications Ltd
Publication date: 29 May 2013
Description
Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinni...
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![Political Marketing: Theory and Concepts by Robert P. Ormrod, Nicholas O'Shaughnessy, Stephan C. M. Henneberg](https://assets.thestorygraph.com/assets/placeholder-cover-2a45d917f8f8061888e77f7aae688f59aacb0ece1262c264eaa3ca9f1dfd07e8.jpg)
—
Robert P. Ormrod, Nicholas O'Shaughnessy, Stephan C. M. Henneberg
224 pages • missing pub info (editions)
ISBN/UID: 9780857025807
Format: Hardcover
Language: English
Publisher: Sage Publications Ltd
Publication date: 29 May 2013
Description
Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinni...