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Tap: Unlocking the Mobile Economy by Anindya Ghose

Tap: Unlocking the Mobile Economy

Mit Press

Anindya Ghose

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nonfiction business economics technology informative medium-paced
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Description

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-wa...

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