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232 pages • missing pub info (editions)
ISBN/UID: 9780071636100
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 01 December 2009
Description
Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you've produced it,...
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232 pages • missing pub info (editions)
ISBN/UID: 9780071636100
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 01 December 2009
Description
Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you've produced it,...