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320 pages • missing pub info (view editions)
ISBN/UID: 9780335211661
Format: Paperback
Language: English
Publisher: Open University Press
Edition Pub Date: 01 December 2003
Description
What changes have taken place to the ways in which the audience is perceived? How have audiences become fragmented in the search for ratings? What next for audience research in the 21st century? The study of 'audience' is a central concept in both...
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320 pages • missing pub info (view editions)
ISBN/UID: 9780335211661
Format: Paperback
Language: English
Publisher: Open University Press
Edition Pub Date: 01 December 2003
Description
What changes have taken place to the ways in which the audience is perceived? How have audiences become fragmented in the search for ratings? What next for audience research in the 21st century? The study of 'audience' is a central concept in both...