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353 pages • first pub 2006 (editions)
ISBN/UID: 9780273722038
Format: Paperback
Language: English
Publisher: Financial Times Prentice Hall (a Pearson Education Company)
Publication date: 01 January 2006
Description
As the old adage goes, "If you can't measure it, you can't manage it". Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use ...
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353 pages • first pub 2006 (editions)
ISBN/UID: 9780273722038
Format: Paperback
Language: English
Publisher: Financial Times Prentice Hall (a Pearson Education Company)
Publication date: 01 January 2006
Description
As the old adage goes, "If you can't measure it, you can't manage it". Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use ...
Community Reviews
Content Warnings