The Fall of Advertising and the Rise of PR by Al Ries, Laura Ries

The Fall of Advertising and the Rise of PR

Al Ries, Laura Ries

320 pages first pub 2002 (view editions)

nonfiction business informative medium-paced
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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brand...

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