Social Marketing and Behaviour Change: Models, Theory and Applications by Lukas Parker, Torgeir Aleti, Linda Brennan, Dang Nguyen, Wayne Binney

Social Marketing and Behaviour Change: Models, Theory and Applications

Lukas Parker, Torgeir Aleti, Linda Brennan, Dang Nguyen, Wayne Binney

427 pages first pub 2015 (editions)

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La 4e de couv. indique : "With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models...

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