ZARA: Fast Fashion by Pankaj Ghemawat

ZARA: Fast Fashion

Pankaj Ghemawat

35 pages first pub 2003 (editions)

nonfiction business informative reflective medium-paced
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Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's n...

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