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368 pages • missing pub info (view editions)
ISBN/UID: 9780804746984
Format: Hardcover
Language: English
Publisher: Stanford Business Books
Edition Pub Date: 05 August 2005
Description
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdo...
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368 pages • missing pub info (view editions)
ISBN/UID: 9780804746984
Format: Hardcover
Language: English
Publisher: Stanford Business Books
Edition Pub Date: 05 August 2005
Description
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdo...