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330 pages • missing pub info (editions)
ISBN/UID: 9780521898263
Format: Hardcover
Language: English
Publisher: Cambridge University Press
Publication date: 21 January 2010
Description
Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through ske...
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Content Warnings
330 pages • missing pub info (editions)
ISBN/UID: 9780521898263
Format: Hardcover
Language: English
Publisher: Cambridge University Press
Publication date: 21 January 2010
Description
Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through ske...
Community Reviews
Content Warnings