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288 pages • first pub 2002 (editions)
ISBN/UID: 9781861976406
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
By one of the leading lights in the new marketing revolution, this pioneering book draws from the latest findings in business theory, cognitive neuroscience and social research, to provide a new direction and system for marketing. Instead of relyi...
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288 pages • first pub 2002 (editions)
ISBN/UID: 9781861976406
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
By one of the leading lights in the new marketing revolution, this pioneering book draws from the latest findings in business theory, cognitive neuroscience and social research, to provide a new direction and system for marketing. Instead of relyi...
Community Reviews Summary of 1 rating
Average rating
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.