The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It by Jeffrey J. Fox, Richard C. Gregory

The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It

Jeffrey J. Fox, Richard C. Gregory

262 pages • missing pub info (view editions)

nonfiction business informative medium-paced
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How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conve...

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