The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business by Stephanie Capparell

The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business

Stephanie Capparell

349 pages • first pub 2007 (view editions)

nonfiction informative reflective medium-paced
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Description

Describes the achievements of one dozen pioneering African-American Pepsi Cola businessmen who successfully increased the company's post-World War II profits by effectively tapping African-American markets, an endeavor that was fiercely challenged...

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