Superfandom: How Our Obsessions are Changing What We Buy and Who We Are by Aaron Glazer, Zoe Fraade-Blanar

Superfandom: How Our Obsessions are Changing What We Buy and Who We Are

Aaron Glazer, Zoe Fraade-Blanar

318 pages • first pub 2017 (view editions) user-added

nonfiction business informative slow-paced
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Description

As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations—from traditional businesses to tech startups—direct, real-time access to thei...

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